Corporations and Random Acts of Kindness

I read this in an issue of Budget Travel and thought it was interesting:

"Getting an unexpected upgrade can hook you on a place–and that's the motivation behind Hyatt's "random acts of generosity" initiative (yes, it's an initiative), announced in May. The company's CEO told employees to occasionally tear up guests' bar tabs, comp massages, or dole out some other out-of-the-blue treats."

I know the primary motivation here is to hook customers and drum up more business, but hey, I still think it's pretty cool.